Is that really what it’s about?

Best Buy’s “Win the Holidays” theme…Shouldn’t it be about something more? As I have been getting ready for the holidays…in my case, Christmas, and being in marketing, I couldn’t help but notice all the Best Buy commercials bragging about “Winning the Holidays”. It implies that by shopping there you win and everyone who does not … Read More

BMW & Hot Tubs by HotSpring Spas: Distinctive Design

BMW Group DesignworksUSA and HotSpring Spas With input from BMW Group DesignworksUSA, the stunning new NXT spas represent the future of spa design. What makes these spas so special is the entirely new exterior design. Through innovative technology we have achieved a distinctive new look – unlike anything else you will find.     Here are … Read More